The Interrelation of SEO and Content Marketing in Digital Marketing

SEO and content marketing are two integral components of digital marketing that are changing the digital landscape. As a leading content marketing and SEO firm, RankWise knows the importance of both strategies in achieving online success. This article will explore the interrelationship between content marketing and SEO, their definitions, and how they work together to drive brand awareness, website traffic, PPC, and lead generation. First, let's define what content marketing and SEO are. Content marketing uses valuable and relevant content to drive profitable customer or client action. On the other hand, SEO is the technical process of increasing traffic quality and attracting maximum website visitors. It is essential to understand that SEO and content marketing are not separate departments but two sides of the same coin. SEO relies heavily on content marketing, as every website needs words, articles, substance, and keywords to be successful. When it comes to SEO, the ...